YOBET WEB 02-UI/UX DESIGN
- Project : GAMING COMPANY OFFICIAL WEBITE UI /UX DESIGN (version 3.0)
- CLIENT: YOBET -ONLINE GAME COMPANY (CHINA)
- IN CHARGE OF: Leading UI & UX designer
- TARGET USER: ONLINE CASINO & SPORTS BETTING CHINESE USERS IN ASIA
- DURATION: 2 Months
YOBET is a new online gaming startup company with 50 people team based in Kuala Lumpur, offering a wide range of market leading online gaming, casino and sports betting services for large amount of Chinese gaming app users. Our UI/UX design team spent one year to accomplish three versions of the website and app. We developed the product from zero to 100% and published online for over 1000 Chinese users in Asia, and kept improving our website and app for the better user experience, and we kept pursuing a better and better visual experience.
■CHALLENGE & SOLUTION:
We build up a brand new website different from previous one because of users' feedbacks which they didn't get used to this innovative website. The online casino users mostly like to display all information in a direct and familiar way. Therefore, we made an overview study of the most popular competitors websites, from content, UI, layout, workflow, visual style, and color scheme....etc. We even reconsidered our branding identity design and colors, and thought about how to appeal new users to keep using our website for casino gaming, as well as how to keep old users having a better and easy user experience on our new website.
▲Promotion event page
▲Betting Record page
▲Game menu page
▲Sport betting page